Fireclick provides a weely updated view of web analytics benchmarks such as conversion rate, cart abandonment rates, keyword conversion, email conversion, affiliate conversion and general site metrics.
In general, web analytics benchmarking should be at the following levels:
General conversion rate: 1.9 (repeat visitors) to 2.3 (first time visitors)
Shopping cart abandonment benchmark: 75%
Keyword conversion rate: 2.5% - 3.6%
Email conversion rate: 3.9 to 5.6%
Average number of pages viewed: 4.8 to 5.2
Session length: 2.6
To view these web benchmarks for specific categories such as fashion and apparel, electronics, catalog, specialty, outdoor and sports and software, see the Fireclick website for up to the minute web analytics benchmarking data.
Comments