Here Comes Another Bubble video is just great. Agree or disagree it's still fun to watch. Companies come and companies go, but it is fun trying to catch the right wave.
Speaking Engagements
Recent Posts
- Pepsi Misses The Super Bowl to Refresh
- iPad Marketing Miss
- Apple iPad; Is it a Bagel Store or a Deli?
- Agents of Organizational Change
- Brilliant Viral Marketing from Coca-Cola
- The World is Going Mobile
- Ode to the Tivo Lady
- Google Nexus One is a Marketing Blunder
- "What the devil is this?"
- Turn the Tub Around
The Marketing Pages
- Advertising Click Through Rates
- Affiliate Marketing - Review Sites, Networks, CPA Networks
- Benchmark Email List Rental Costs
- BtoB and BtoC Marketers New Media Budget Allocation
- Building a Successful Business Using the Internet
- Cause Marketing Best Practices
- DVR Penetration Data - 2007 United States
- Email Subject Lines
- Great Quotes for Business Presentations
- Guidelines for Corporate Blogs
- Loyalty Program Benchmarks
- Marketing as a Percentage of Revenue Benchmarks
- Marketing CRM Platforms - Popular Choices
- Media use by Adult Internet Users
- Online CPM Expectations for Advertisers and Publishers
- PPC vs. Organic Search Benchmarks
- Radio Audience Estimated for 2007
- Search Engine Marketing Expenditures - United States
- SEM and SEO Conversion Rates
- SEO Tool and SEO Technology Resources
- Steps for Selecting An Advertising Agency
- TheRogueMarketer Search Results
- Twitter Marketing Tools
- Value Proposition Defintiion
- Value Proposition Emotional Concepts
- Venture Capital Finance
- Viral Marketing Techniques
- Web Business Resources
Interviews
- Learning 2009 Podcast
Interview on the future of learning and mimeo.com. - Deliver Magazine
Deliver Magazine interview on "old vs. new" media performance - MediaPost.com
Interview on FastFood Viral Advertising - MediaPost Publications
Les Luchter article on the Advertising Club of New York Meetup - Selling Power Daily Report
- DM News
- Marketing - Newsday.com
Blogs I Am Reading
- The Marketing Maven
Great source of information on sports marketing and events by one of the top people in the field. - Commentary, News, Marketing, Sales, PR , Communications : Denny Hatch's Business Common Sense
Best blog on direct marketing. - A VC
Fred Wilson has the best insight into Silicon Alley, everything tech, and music. - Advertising Age - Columns - Al Ries
Not a blog, but the guru of positioning and brand leadership. - Seth's Blog
Guru of how to add distinctiveness to a marketing program - The Long Tail
Insight into the unique ability of the internet to drive profitability and pricing strategy - Applied Disruption
Blog by Jeff Stewart providing insight into new to market technologies and ideas
Marketing Malpractice Awards
- Yahoo SanDisk SansaDisk MP3 Player
- Diet Coke Plus
- Microsoft Office 2007
- Microsoft Vista 2007
Marketing 3.0
- Buglabs.Net
- Google SEO
- Last.fm
- Del.cio.us Toolbar
Venture Capital
December 06, 2007
February 22, 2007
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Books
Jonah Lehrer: How We Decide
Neuroscience is having a profound effect on marketing thinking. An important book.Al Ries: War in the Boardroom: Why Left-Brain Management and Right-Brain Marketing Don't See Eye-to-Eye--and What to Do About It
Must read for any marketer that wants to understand how to bridge the gap between right brain marketers and left brain managers.Claude Hopkins: My Life in Advertising and Scientific Advertising (Advertising Age Classics Library)
The first and best book ever written on advertising.Steve Sanduski: Avalanche: The 9 Principles for Uncovering True Wealth (Modern Parable)
Guide to a better life and focus.Al Ries: Positioning: The Battle for Your Mind, 20th Anniversary Edition
Best book ever written on the natural laws of competition and brandingDavid A. Aaker: Building Strong Brands
The bible of brand development.Dan Ariely: Predictably Irrational: The Hidden Forces That Shape Our Decisions
Advertising
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