Media use by Adult Internet Users

Here is a helpful chart of media use per day by U.S. Adult Internet Users (January 2007) form the Center for Media Research:

Media Use Per Day by U.S. Adult Internet Users (January, 2007)
Media	Echo Boomers (18-31)	GenX  (32-42)	Baby Boomers (42-62)	Total Mean Hours/Day
Internet	3.28	3.00	2.69	2.91
TV	2.73	2.63	2.83	2.78
Radio	1.79	1.88	1.93	1.87
Source: EMarketer, April 2007, from Lumin Collaborative

While the internet stats are as expected, traditional media such as TV and Radio continue to hold their won.  The devil of course is in the details:

TV - Rapid DVR penetration
Radio - Audio use across mobile phones, high-def radio, podcasting, satellite, terrestrial