The Rogue Marketer: Marketing CRM Platforms - Popular Choices

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Marketing CRM Platforms - Popular Choices

If you are considering adding a marketing CRM system, here are some platforms to consider:

Autopilot (Moonray)
Entellium
Goldmine
Maximizer
Microsoft CRM
Onyx
Oracle
Oracle CRM on Demand
PeopleSoft
Pivotal
Sage
Salesforce.com
Saleslogix
Salesnet
SAP
Siebel
Siebel on Demand
Silverpop

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Jonah Lehrer: How We Decide
Neuroscience is having a profound effect on marketing thinking. An important book.
Al Ries: War in the Boardroom: Why Left-Brain Management and Right-Brain Marketing Don't See Eye-to-Eye--and What to Do About It
Must read for any marketer that wants to understand how to bridge the gap between right brain marketers and left brain managers.
Gene Bedell: The Millionaire in the Mirror: How to Find Your Passion and Make a Fortune Doing It--Without Quitting Your Day Job
Claude Hopkins: My Life in Advertising and Scientific Advertising (Advertising Age Classics Library)
The first and best book ever written on advertising.
Steve Sanduski: Avalanche: The 9 Principles for Uncovering True Wealth (Modern Parable)
Guide to a better life and focus.
Al Ries: Positioning: The Battle for Your Mind, 20th Anniversary Edition
Best book ever written on the natural laws of competition and branding
David A. Aaker: Building Strong Brands
The bible of brand development.
Ron Carson: Tested in the Trenches: A 9-Step Plan for Building and Sustaining a Million-Dollar Financial Services Practice
Seth Godin: Meatball Sundae: Is Your Marketing out of Sync?
Dan Ariely: Predictably Irrational: The Hidden Forces That Shape Our Decisions

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