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Marketing is one profession that moves at the speed of light. This year in particular, with the Google panda updates, the surge in online coupon use, smart phone proliferation and the continued growth in ecommerce, it's more important than ever to get out at least once a year and catch up on the industry.
There is no better time to do this than at Affiliate Summit East 2011 scheduled for August 21 - 23 at the New York Hilton. It's the one show I recommend to every on-line marketer.
This year promises to be even better than last year with Wil Reynolds, the seer of all things SEO keynoting the conference. Other highlights includes the Sunday afternoon meet market which provides direct access to the companies and people setting the direction of affiliate marketing.
Still not sure if you should go? it's been estimated that 20% to 30% of on line commerce moves through an affiliate channel. A good part of this total is due to the efforts of the attendees at the Summit.
Now for the sake of full disclosure, I'll be sharing the speaker podium with Affiliate Merchant ABCs Guru, CEO and Podcaster Deborah Carney (Loxly) on Monday August 22 where we'll be reviewing best practices for launching a merchant program. It's the session I wish I had when launching the Mimeo.com program. We'll start with the basics including how to sell in a program to management, network selection, OPM (outsourced program manager) selection and how to make a program successful post launch.
If you are planning to attend, be sure to say hello. Note that this show sells out every year, so be sure to register soon.
This is a business that is fuelded by ideas, Affiliate Summit is a place to refill the tank.
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