Visa Debit Card Gets Funky

Is it just me, or is the advertising industry getting lazy.  The new Visa Debit Card commercial featuring "Super Freak" is a great example.  Excellent music, strong production values and a message that is as thin as the Visa Debit Card itself.

I'm not sure what this commercial is trying to say.  That the card is cool, or was it an account planner at the agency that said that young innovative eccentric musically inclined people are early adopters for debit cards.  Even if all that is true, the commercial is more lifestyle than persuasive.  I'm not sure that a Visa card can ever be perceived as "funky" or cool in this lifetime. It is a tool for certain kinds of individuals that like direct and immediate control of their finances.  Instead of a "super freak" maybe it is a "control freak" that is needed.

I'd suggest that Visa go back and find the USP for these products, and then maybe, consumers will start using them instead of credit cards, which have the obvious benefit of delaying financial pain for those of us who are out of control.

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Comments

[Holly]

Do you get what Verizon (I think it's verizon) is trying to do with it's mini soap opera played during Desperate Housewives? This is even more obtuse.