The Rogue Marketer: The Use of Negative vs. Postive Words

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October 08, 2009

The Use of Negative vs. Postive Words

Interesting study out of the Institute of Cognitive Neuroscience published in the Journal Emotion. The study shows that people process emotional information unconsciously, that people can perceive the emotional value of subliminal messages and that people are more attuned to negative works. You can read more about the study with an abstract featured at the UCL Institute of Cognitive Neuroscience.

Posted at 12:13 PM | Permalink

Technorati Tags: emotional advertising negative advertising positive advertising

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