JCPenney Marketing Wakes Up

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Is it just me, or did JCPenney appear to wake up from a deep slumber.  Did they suddenly remember that they are a retail MARKETING company, one that needs to continually appear relevant in order to grow sales.

Out of no where they opened a Manhattan store, boldly planting a flag in the middle of the retail universe, just down the block from the garment center, the Parsons school of design and FIT.  JCPenney is all over movie screens, the Disney channel and other visible venues.

Now the question is can they continue the momentum.  Can they engage the consumer in a dialogue, not just conduct a new one way conversation that demonstrates what is one sale that week.

This is a unique opportunity in JCPenny's history.  They have the momentum.  Now the question is, can they capitalize on it by going beyond just scratching the surface.

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