How to Post on Instagram from Mac Desktop

Instagram wasn't designed to post from the Mac desktop to Instagram. However, there is a way to get it done without too much effort.

How to Post on Instagram from Mac

  1. Go to Instagram.com using the Safari browser and Login to your account

  2. Open Safari and click Safari (upper left corner of screen) > Preferences > Advanced


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  3. Check  "Show Develop Menu in bar"

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  4. Close this and go to:  Develop (in the top nav) > User Agent > Safari - IOS 10 - iPhone

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  5. The Instagram site will reload or manually refresh the site. 

  6. Click the camera icon on the bottom and a window should open asking you to select the picture you would like to upload to Instagram.  

  7. Review the preview of the image, edit, add a caption and then click Share.

Can You Embed Video in Email?

Every month I get a question from clients regarding the ability to embed video in email HTML templates. Unfortunately, the answer is that you cannot when using most email clients.

For the vast majority of desktop, tablet and mobile email clients, the answer is no, even with HTML 5. 

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I found this chart from Email on Acid (they also supply all of the HTML code) that does a good job laying out the state of video support in email. From a market share perspective, about half of emails sent can support playback within the email client and a half cannot. Developers should code html so that the default image displays in any client that does not support video, particularly since some clients will display the video player, but the video is unplayable, creating confusion.

Net, the idea to embed video in email is still a bad idea unless targeting Apple Mail and Samsung Galaxy customers specifically that use the native mail applications of those platforms.

 

 


Cutting Edge Website Visitor Analytics

These web analytics platforms are leading the industry in helping marketers understand user behavior. They are all geared toward quickly providing actionable insights without advanced knowledge of how to set up an analytics platform.

Full Story - Cutting edge platforms for tracking user visits to web sites. Perfect session replay tells you everything you want to know about your customer’s online experience. Capture every click, swipe, and scroll.

Heap Analytics - Heap automates away the annoying parts of user analytics. No manual event tracking. No messy tracking plans. No custom ETL pipelines.

Mix Panel - Deeply understand every user's journey with instant insights for everyone on mobile and the web. Makes it easier to get actionable answers quickly.


GoogleBot Crawl Strategy for SEO

One important facet of Search Engine Optimization is understanding the depth and frequency of the GoogleBot crawl. Said another way, there are strategies for maximizing the number of pages indexed or crawled by the search engines. This is particularly important for sites that are not frequently updated, that do not focus on recent news or those that are 1,000 pages or more.

While at it, it would also be a good idea to review your server log files to ensure that campaigns are being crawled correctly, that traffic sources are being attributed to the right place and that any acquisition data is being properly tracked.

What is a server log file?

A server log file is a file that contains every request for a file from a server. It includes the requested URL, IP address, date and time of the request.

What do we care about server log files?

The log files indicate when a site has been crawled, access problems and any errors to name a few.  The log files contain the response codes such as 200, which means that there was a problem with page access.

Resources

 Here are some helpful resources to understand how to address both the crawl and server log issue:


Heat Map Software Alternatives to Google Analytics

I wanted to share some thoughts on Google's in-page analytics feature via email. In my experience, in-page analytics has always been super buggy, and I've never been able to get a lot of value out of it. That said, I'm definitely a fan of heat map analysis, and even more so, session recording services. 
 
There are two very affordable alternatives that are recommended over Google's in-page analytics. They're significantly more stable, and provide way more value.
 
FullStory (fullstory.com), which has a free 14-day trial, lets you easily record, replay, search, and analyze each user's actual experience with your website. They accurately sell it as a "super-searchable DVR for all customer interactions." Since it records every single interaction that happens on every page without having to add any additional event tracking code (similar to how Heap Analytics and Mixpanel's new Autotrack features work), you can search through every user recording and isolate specific recordings based on a user's action. For example...  you could say you only wanted to review session recordings where someone downloaded a specific PDF file, played a specific video, or filled out a specific form. Then you could watch those recordings and see how those people came to your site to begin with (from search, email, referral, direct, etc.) and watch how they eventually performed the event you're interested in. When it comes to answering questions about user experience, it's super helpful to be able to watch people's actual sessions vs. looking at aggregate data in Google Analytics and then attempting to infer behavior.
 
HotJar (hotjar.com) is another super affordable service that provides user session recording in addition to heat maps, form analytics, funnel reporting, etc. Its session recording features aren't quite as powerful as FullStory (not as easy to search through the recordings based on specific events), but it gives you the other features mentioned above that FullStory does not. They offer a 15-day free trial, and have a plan that costs $89/mo for up to 2,000,000 pageviews per day, more than enough for most marketers.
 
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Facebook IQ

I've recently been exploring the research coverage on Facebook IQ, a resource where they publish data that would be interesting to anyone that wants to understand select targets such as weddings.

IQ data is available for events, holidays and an eclectic group of topics under People Insights

For a good read, look at the analysis of health in the digital age as it asks the question, "will people be able to engineer the best physical version of themselves?"

Worth a look to see how this type of data can improve your marketing programs.


Free Facebook Advertising Guide

If you are looking for a guide to effectively advertising on Facebook, then I highly recommend this site put together by Buffer.The site and downloadable PDF covers the 11 ways you can advertise of Facebook along with specs and guidelines. It covers everything you need to know.  As a bonus resource, take a look at Snappa for creating Facebook campaign graphics (also good for any type of online graphics.)


Time Between Affiliate Sales and Clicks

Chat Waite of Avantlink published some helpful data on the time between initial clicks and sales. Data is helpful in determining cookie length on affiliate sites and as a general eCommerce guideline:

  • 78% of affiliate sales occur with 0-24 hours after the initial click
  • 8% of affiliate sales occur within 1-7 days after the initial click
  • 9% of affiliate sales occur within 8-30 days after the initial click

Price of the item and complexity of the sales will also impact results, but this provides a helpful baseline.

 

 


Guide to Minimum Organic Search Requirements

I'm often asked about the minimum organic search requirements for ranking on the major search engines. While search engine optimization (SEO) may appear like an overwhelming mystery, it often comes down to these basic elements.

  • 750 or more words
  • A headline on the page that is relevant to the topic (main or subhead)
  • Original images (1 to 2 minimum, more is better)
  • A link that is internal to the site or that links to a high credibility external source

That's it.  Beyond these easy to implement requirements, consider:

  • A title tag that contains the focus keyword or topic, preferably at the beginning of the title
  • A meta description that also contains the keyword to topic.

Google uses over 200 factors to rank pages.  The key is to have great content that when compared to content from others. Think about how a computer would determine whether one piece of content is better than another. In this context, factors such as length, the presence of visuals, video and measured engagement (clicks) start to make sense.

To go a step further, think about what the reader would want in a mobile environment and in a desktop environment.  Plan for both.